The nature of wool, refined by craft.

Behind every House of Wool rug is a careful balance of natural material, skilled hands and considered choices. Wool gives each piece its warmth, resilience and tactility. Craft gives it rhythm, depth and character.

( 01 ) Material promise

Made from wool, shaped by artistry.

House of Wool begins with the fibre itself. Wool is selected not only for its softness, but for its strength, breathability and natural performance. The result is a collection that feels refined, calm and made to last.

Natural warmth

Soft underfoot and naturally insulating, wool brings warmth and comfort into the room.

Resilient fibre

Wool naturally recovers after compression, making it suitable for everyday interiors.

Refined tactility

From handwoven and handknotted textures to Brussels weave and jacquard detail.

Guided expertise

Material, technique and room use are best considered with an authorised dealer.

( 02 ) New Zealand wool

Pure wool, selected for softness and strength.

Our wool comes from Merino sheep raised in New Zealand, renowned worldwide for producing the finest and softest wool. Chosen for its softness, resilience and refined character, it forms the foundation of every House of Wool rug.

Soft fine fibres

A refined, comfortable feel underfoot.

Resilient

Naturally returns after compression.

Breathable

Helps regulate moisture and interior comfort.

Stain resistant

Lanolin helps slow liquid absorption.

Flame retardant

Naturally safer than many synthetic fibres.

Naturally insulating

Naturally insulating, bringing warmth and acoustic comfort.

( 03 ) Technique families

Each technique gives wool another language.

The collection brings together handwoven, handknotted, woven and jacquard qualities. Each family has a different rhythm, density and material expression.

Each technique gives wool another language. 2

Handwoven

Refined structures, subtle relief effects and contemporary tactility.

Handknotted

Knot by knot, entirely by hand, for depth, detail and tactile richness.

Woven and jacquard

Precise rhythm, colour blending and intricate woven expression.

Bespoke craft

Selected qualities can be adapted in size, shape, texture and colour direction.

Quality without compromise.

Behind the refined finish of every rug is a structured process. From wool selection to final inspection, every step is designed to preserve the beauty of the material while ensuring the highest standards of quality.

Wool selection

Fibres are selected for softness, resilience and appearance.

Dyeing

Natural colour direction and depth are developed with care.

Technique

The chosen technique defines texture, density and character.

Finishing

Edges, surface and details are refined by skilled hands.

Final inspection

Each rug is carefully inspected before delivery.

( 05 ) Belgian craftsmanship

Crafted in Belgium

Selected qualities including Texel, Lima, Vigo, Kyoto and Riga are woven in Belgium and finished by hand. Rooted in a long tradition of textile craftsmanship, Brussels weave and jacquard techniques bring depth, texture and refined character to every rug.

Responsible craft

Every quality is developed with respect for the material, combining skilled craftsmanship, careful finishing and long lasting performance.

Discover the artistry of wool in every collection.

Explore rugs shaped by natural fibres, thoughtful technique and the refined presence of wool in the room.

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